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In 2009, the company launched its Gooey Butter Cake Mixes. Louis and ship it to all fifty states and around the world. Today, Park Avenue Coffee and its sister company, the Ann & Allen Baking Company (the founding siblings’ middle names), serve the cake from four locations in St. The company started in Lafayette Square, where siblings Dale Schotte and Marilyn Scull began baking their mother’s gooey butter cake recipe.
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There’s also red velvet, candied almond, white chocolate raspberry, and the list goes on. Park Avenue Coffee offers seventy-three varieties of gooey butter cake, which it touts as “The World’s Largest Selection.” These cakes include everything from cookie dough to Funky Monkey to piña colada. What follows are some of our favorite locations to partake of the praiseworthy pastry. Louisans take pride in-and eat a ton of-gooey butter cake.īut the affection for gooey butter cake, sometimes called ooey-gooey butter cake, isn’t limited to the Gateway City limits. Whatever the provenance and whenever the start, St. Most people can’t even agree on the decade. Still others claim the rationing of sugar during World War II created the perfect storm for the gooey masterpiece. Others say shared recipes at union bakers’ meetings resulted in the quirky cake. Louis original in the 1940s by adding the wrong amounts of ingredients-too much glycerin and not enough leavening-to what was supposed to be a deep butter cake, resulting in the gooey pudding-like filling. Legends abound about the true origins of gooey butter cake, with one common denominator-like toasted ravioli, it is purported to be a mistake of glorious proportions. Editor’s Note: This story was originally published in 2017.